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  • Authors: B. W. Pandey
  • Authors: Kate Dixon
  • Authors: Narendar Parmar
  • Authors: Philip Kotler
  • Authors: R S Salaria
  • Authors: R S Salaria
  • Authors: Santosh Kumar Garg
  • Authors: Santosh Kumar Garg
  • Authors: Santosh Kumar Garg
  • Authors: Santosh Kumar Garg
  • Authors: Santosh Kumar Garg
  • Authors: Santosh Kumar Garg

Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Price ₹200.00

Are you running your business, or is your business running you?Too many consultants, freelancers, coaches, and service providers rely on gut feelings and the rumor mill to make pricing and terms decisions for their businesses. If that’s you, then you already know those strategies don’t work – they can prevent you from earning what you’re worth, keep you up at night, and may even get you into situations that can threaten the health of your business.

Price ₹1,100.00