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  • Authors: Daniel H. Pink
  • Authors: Dr. Seema
  • Authors: G.D. Rai
  • Authors: G.D. Rai
  • Authors: G.D. Rai
  • Authors: Jonah Berger
  • Authors: Matthew Walker
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles.

Price ₹350.00