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  • Authors: Allen Carr
  • Authors: Allen Carr
  • Authors: Arun Kumar
  • Authors: Jonah Berger
  • Authors: Matthew Walker
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: V.N.NIGAM

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00

If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity.

Price ₹350.00