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  • Authors: krisha
  • Authors: krisha
  • Authors: Rakesh Kumar
  • Authors: Richard Rumelt
  • Authors: Robert Levine
  • Authors: Santosh Kumar Singh

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing

Price ₹300.00