Filter By close

Filter By

Categories

Categories

Authors

Authors

Category

Recent Articles

Home

Active filters

  • Authors: brene brown
  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: G. Thirupathi Kumar
  • Authors: G. Thirupathi Kumar
  • Authors: Jonah Berger
  • Authors: Nidhi Sharma
  • Authors: O.P. Gupta

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00