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  • Authors: Albert Moukheiber
  • Authors: Seth Stephens-Davidowitz

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

Price ₹1,000.00

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.

Price ₹1,400.00

 Reality is way too complex and multiple to be apprehended by our capacities of attention, which are quite limited, as well as our brain abilities.

Why are we often convinced that we’re right even when we’re wrong?Why are we jealous, or paranoid, even when we have absolutely no reason to be?Why is it so easy for fake news to spread around the globe and fool us?

Price ₹300.00