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  • Authors: Nishant Krishna
  • Authors: Nishant Krishna
  • Authors: Nisha Parameswaran Kurur
  • Authors: Robert Levine
  • Authors: Udbhav Agarwal

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

 ‘Apna Time Aayega’ deals with education and unemployment. ‘F for Fyaar, F se Firaq’ is a love story, both literary and digital. Part memoir, part reportage, part travelogue, this book renders Allahabad as neither ageing and grey, nor polarized saffron instead we see a sangam of contrasts.

Price ₹220.00


The book begins with the ideas like ORM, EJB CMP, and the difficulties associated with data conversion from a database to an application and vice versa are handled spontaneously. The book discusses Table, Row, Column, Cell, and various forms of Relationships and progress sequentially through the JPA concepts.

Price ₹799.00