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  • Authors: J. Ross
  • Authors: Jonah Berger
  • Authors: M.S. Negi, Rajesh Bhatt
  • Authors: Richard Rozalewicz

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00

There are client letters, sales letters, credit and collection letters, letters to employees, to the media, to financial institutions, letters about services and products, letters about employment, letters of congratulation or condolence, and more. Each type of business letter is explained and demonstrated,including how to communicate effectively with overseas business correspondents. 

Price ₹699.00