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  • Authors: Joe Navarro , Marvin Karlins
  • Authors: Richard Rumelt
  • Authors: Sharat Sharma
  • Authors: Susy Smith

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing

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