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  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: Jack Donovan
  • Authors: Jack Donovan
  • Authors: K.B. Bhatia
  • Authors: K.B. Bhatia
  • Authors: Lanukumla Ao

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

The Way of Men offers a simple, straightforward answer-without getting bogged down in religion, morality, or politics. It's a guide for understanding who men have been and the challenges men face today


The so-called experts give the answers that suit their masters. They tell just-so stories to protect their ideology, their religion, their way of life. They look to women for a nod of approval before speaking. They give socially acceptable answers and half-truths.

Price ₹500.00
In a More Complete Beast is men's writer Jack Donovan's third book in a series that started with the runaway cult hit, The Way of Men. The second book, Becoming a Barbarian, showed disconnected modern men - men born into the anti-identity "Empire of Nothing" - how to think tribally.
Price ₹500.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00