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  • Authors: Harihar Panda
  • Authors: J.Ross
  • Authors: Neelam Rani
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

This innovative guide shows how the business analyst role can be executed in collaboration with the project or program manager role to produce higher quality products, requirements, and success rates, with solutions that deliver business value and products and services that better satisfy stakeholder needs

Price ₹599.00