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  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: Gleb Tsipursky 
  • Authors: J.Ross
  • Authors: Kushal Prakash
  • Authors: Neelam Rani
  • Authors: Prasenjeet Kumar

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00
People say love and logic don’t go together… that love is blind… that sometimes we should trust our hearts more than our mind. That’s what Simi Chatwal and Vikram Sethi, best friends in college, too once believed in. In love at first sight, in relationships that last till eternity...
Price ₹200.00

We all want positive, productive, and genuine relationships—whether it’s with our family, friends, peers, coworkers, or romantic partners. And yet, time and time again, we all seem to make the same thinking errors that threaten or sabotage these relationships. These errors are called cognitive bias, and they happen when our brain attempts to simplify information by making assumptions.

Price ₹2,000.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00

This innovative guide shows how the business analyst role can be executed in collaboration with the project or program manager role to produce higher quality products, requirements, and success rates, with solutions that deliver business value and products and services that better satisfy stakeholder needs

Price ₹599.00