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  • Authors: Dr. Poornima Mahesh
  • Authors: Jonah Berger
  • Authors: Miliind Harrdas
  • Authors: Nedra Glover Tawwab

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00

Do you feel stuck?
Do you feel that the lack of creativity is 
hurting your career growth?
As a marketer or startup, do you 
struggle to make your brand or business stand out?
Do you see the opportunities but 
don’t know how to make the most of them?
Do you believe that 
creativity is not your cup of tea?

Price ₹90.00