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  • Authors: Dr. G.N.Sarkar
  • Authors: Robert Levine
  • Authors: Vimla Jain
  • Authors: Zaid Kamil

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

In the digital age, mobile apps are the primary way for businesses and individuals to connect with their audience. Android is the leading platform, with a 71% market share worldwide and over 2.87 billion apps. If you are an aspiring app developer, this book is the perfect place to start.

Price ₹699.00