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  • Authors: Dr. G.N. Sarkar
  • Authors: I. Lakshmi
  • Authors: Philip Kotler
  • Authors: Wayne Rogers , Josh Young

Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Price ₹200.00

 Make Your Own Rules paints a fascinating portrait of how Rogers excelled precisely because he didn’t have prior experience in each of these businesses… or any preconceived notions of how they should be run. Rogers reveals the keys to his success over the past four decades lessons that are even more important today.

Price ₹350.00