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  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: Dr. B.K. Bhaskararao
  • Authors: Udbhav Agarwal

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

 ‘Apna Time Aayega’ deals with education and unemployment. ‘F for Fyaar, F se Firaq’ is a love story, both literary and digital. Part memoir, part reportage, part travelogue, this book renders Allahabad as neither ageing and grey, nor polarized saffron instead we see a sangam of contrasts.

Price ₹220.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00