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  • Authors: David McRaney
  • Authors: Dr Chalapathi Rao
  • Authors: Indira
  • Authors: Indira
  • Authors: Jonah Berger
  • Authors: Pooja Sharma
  • Authors: Simran Chadha
  • Authors: Simran Chadha

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00

What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change take place only when a generation dies out? From one of our greatest thinkers on reasoning, How Minds Change is a book about the science, and the experience, of transformation.

Price ₹1,400.00