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  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: Nidhi Sharma
  • Authors: O.P. Gupta
  • Authors: Swami Mukundananda

Incredibly, the ingredients of a hugely successful life cost nothing at all. In fact, we mass-produce 60,000 of them every day. These are the thoughts that our mind creates. They are responsible for the happiness and distress we experience. They are the precursors of all we do. We grapple with improving our actions, only to find our attempts undone by impure thinking.

Price ₹210.00

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00