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  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: G. Gopal Reddy
  • Authors: Jan Yager
  • Authors: Rakesh Kumar
  • Authors: Randall Munro
  • Authors: VIVEK VIJAYAN

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

For any task you might want to do, there's a right way, a wrong way, and a way so monumentally complex, excessive, and inadvisable that no one would ever try it. How To is a guide to the third kind of approach. It's full of highly impractical advice for everything from landing a plane to digging a hole.

Price ₹250.00

Transform your life, one tiny change at a time. “365 Tiny Changes to Transform Your Life” is more than a book - it’s a personal revolution bound in pocket-sized steps. Each page unlocks new potential, marrying behavioural science with daily life wisdom. Whether you're an entrepreneur racing the clock or a professional climbing the ladder, these changes fit seamlessly into your busy schedule.

Price ₹130.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00