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  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: Dr. J.P. Singh
  • Authors: Lanukumla Ao
  • Authors: VIVEK VIJAYAN

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

Transform your life, one tiny change at a time. “365 Tiny Changes to Transform Your Life” is more than a book - it’s a personal revolution bound in pocket-sized steps. Each page unlocks new potential, marrying behavioural science with daily life wisdom. Whether you're an entrepreneur racing the clock or a professional climbing the ladder, these changes fit seamlessly into your busy schedule.

Price ₹130.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00