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  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: DEBANJANA DASGUPTA
  • Authors: Derral Eves
  • Authors: Kalilur Rahman
  • Authors: Nidhi Sharma

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants.

Price ₹200.00

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00

This book explores each stage of automation design and explains how these automation fragments can be brought together in the end-to-end automation of workflow. This book discusses numerous examples and scenarios that will help relate and understand how technology can be used in real life to solve business problems.

Price ₹699.00