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  • Authors: Chris Fenning
  • Authors: Marty Cagan
  • Authors: R.C. Gupta
  • Authors: R.C. Gupta
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

This book is a result of more than 20,000 conversations in both business and technical jobs. Chris Fenning has trained individuals and teams around the world in these techniques. He has worked with organizations from start-ups to Fortune 50 and FTSE 100 companies. These methods work for them all.

Price ₹200.00