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  • Authors: Chandra Sekhara Rao
  • Authors: Dr. Gourdas Choudhuri
  • Authors: Robert Levine
  • Authors:  Lafley

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00
Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies.
Price ₹700.00