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  • Authors: Cecilia Figueroa
  • Authors: Dr. Yasvir Singh
  • Authors: Dr. Yasvir Singh
  • Authors: Jason Fried
  • Authors: Prit Raman
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

Corporate life is more than it meets the eye. There is always another story and there is always a twist in the tale. What’s written is not always followed in the corporate world. Everyone seems to hate politics but practically everyone in the corporate world is engaged in politics.

Price ₹250.00

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Price ₹250.00

It Doesn’t Have to Be Crazy at Work is a direct successor to Rework, the instant best seller that showed listeners a new path to working effectively. 

In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.

Price ₹350.00

This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! ? 

Price ₹949.00