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  • Authors: C.S.D. Singhal
  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: Nidhi Sharma
  • Authors: Richard Koch

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

Koch outlines how with the 80/20 Principle we can achieve much more with much less effort, time and resources simply by concentrating on the all important 20 percent thus controlling events instead of being controlled by them and with several times the results.

Price ₹300.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00