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  • Authors: C.K. Prahalad
  • Authors: Daniel Kahneman
  • Authors: Daniel Kahneman
  • Authors: Jan Yager
  • Authors: Jonah Berger
  • Authors: Michael Easter
  • Authors: Randall Munro

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00

Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self by Michael Easter"

Discover the evolutionary mind and body benefits of living at the edges of your comfort zone and reconnecting with the wild. In many ways, we’re more comfortable than ever before.

Price ₹495.00

'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and SlowFinancial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Price ₹450.00

For any task you might want to do, there's a right way, a wrong way, and a way so monumentally complex, excessive, and inadvisable that no one would ever try it. How To is a guide to the third kind of approach. It's full of highly impractical advice for everything from landing a plane to digging a hole.

Price ₹250.00

This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Price ₹350.00