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  • Authors: B.S. Manke
  • Authors: B.S. Manke
  • Authors: B.S. Manke
  • Authors: brene brown
  • Authors: Daniel Kahneman
  • Authors: Daniel Kahneman
  • Authors: Jonah Berger
  • Authors: Meenu Kohli
  • Authors: S. K. Bandooni

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00

'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and SlowFinancial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Price ₹450.00

This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Price ₹350.00