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  • Authors: B.B. Abdulla
  • Authors: M.S. Berde
  • Authors: M.S. Berde
  • Authors: MJ DeMarco 
  • Authors: Mohit Raj
  • Authors: Richard Rumelt
  • Authors: Sumita Arora

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing

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