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  • Authors: Ashok Raj
  • Authors: Daniel Kahneman
  • Authors: Daniel Kahneman
  • Authors: Matt Telles
  • Authors: Philip Kotler

Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Price ₹200.00

'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and SlowFinancial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Price ₹450.00

This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Price ₹350.00

This book is intended for the professional programmer who wants to learn Python for their place of business, or simply to extend their knowledge. You will learn the basics of the language--from how to define variables and implement looping and conditional constructs, to working with existing code.

Price ₹799.00