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  • Authors: Arindam Ganguly
  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: Dr. Rekha Phougat
  • Authors: G. Gopal Reddy
  • Authors: Mohit Raj
  • Authors: Phil Knight

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

Today, nike's annual sales top $30 billion. In an age of start-ups, nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. 

Price ₹280.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00

This book will take you through the journey of some amazing tools IBM Watson has to offer to leverage your machine learning concepts to solve some real-life use cases that are pertinent to the current industry. This book explores the various Machine Learning fundamental concepts and how to use the Python programming language to deal with real-world use cases. 

Price ₹1,049.00