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  • Authors: Arbind Kr. Singh
  • Authors: Harihar Panda
  • Authors: J. Ross
  • Authors: Mehdi Hasan
  • Authors: Philip Kotler
  • Authors: Sitaram Dubey

Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Price ₹200.00

There are client letters, sales letters, credit and collection letters, letters to employees, to the media, to financial institutions, letters about services and products, letters about employment, letters of congratulation or condolence, and more. Each type of business letter is explained and demonstrated,including how to communicate effectively with overseas business correspondents. 

Price ₹699.00