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  • Authors: Anand Burdhan
  • Authors: Jonah Berger
  • Authors: Kaushal Kr. Sharma
  • Authors: Kaushal Kr. Sharma
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Prof. Sunil S. Rao
  • Authors: Srinivas Vaddanam
  • Authors: Srinivas Vaddanam

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00