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  • Authors: Amit Rawal
  • Authors: Prit Raman
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

Corporate life is more than it meets the eye. There is always another story and there is always a twist in the tale. What’s written is not always followed in the corporate world. Everyone seems to hate politics but practically everyone in the corporate world is engaged in politics.

Price ₹250.00