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  • Authors: Amit Rawal
  • Authors: Dr. S.K. Sen
  • Authors: Paul Morris
  • Authors: Robert Levine
  • Authors: S. Unnikrishnan

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

This easy self-help guide will aid you to implement impactful social-psychological techniques which go beyond mere words and gain intimate access and understanding to what the people around you are really thinking! You will understand what is causing people to say what they are saying, and more importantly, you'll understand what they mean but don't say!

Price ₹1,100.00