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  • Authors: Amit Rawal
  • Authors: Dr. G.N.Sarkar
  • Authors: Jonah Berger
  • Authors: Malcolm Gladwell
  • Authors: Ranjit Chadhri
  • Authors:  Lafley

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Price ₹149.00
Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies.
Price ₹700.00

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives?

Price ₹350.00