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  • Authors: Amit Rawal
  • Authors: Dr. B. Kumar
  • Authors: Jane Horan
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

Do you find yourself thinking that there must be much more to life, but not certain what it is you really want? Or do you know what you want, but not sure how to get there? The desire to find meaning and purpose has been pondered since time immemorial.

Price ₹1,200.00