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  • Authors: Amit Rawal
  • Authors: Dr. B. Kumar
  • Authors: J. Ross
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

There are client letters, sales letters, credit and collection letters, letters to employees, to the media, to financial institutions, letters about services and products, letters about employment, letters of congratulation or condolence, and more. Each type of business letter is explained and demonstrated,including how to communicate effectively with overseas business correspondents. 

Price ₹699.00