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  • Authors: Amit Rawal
  • Authors: Arundhathi Subramaniam
  • Authors: Dr. B. Kumar
  • Authors: John Powell
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

The problem this book considers is what happens to our real selves if no one else ever finds out what we are like?In this enduring classic, the companion to Why Am I Afraid to Love?, John Powell explains how to be more emotionally open, and shows how people adopt roles and play psychological games to protect their inner selves.

Price ₹800.00