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  • Authors: Amaresh Ojha and Subhra Moitra
  • Authors: C.S.D. Singhal
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

Who doesn’t want to be fitter! We all do, and we want instant results.
Most of us struggle to make place for fitness into our lifestyle due to lack of time, motivation and the right direction. So many of us start enthusiastically, but give up somewhere along the way.

Price ₹180.00