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  • Authors: Allen Carr
  • Authors: Allen Carr
  • Authors: Ayesha S. Chaudhry
  • Authors: Lanukumla Ao
  • Authors: Richard Rumelt
  • Authors: Sebastian Klaas
  • Authors: Seneca

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing

Price ₹300.00

If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity.

Price ₹350.00