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  • Authors: Allen Carr
  • Authors: Allen Carr
  • Authors: Andy King
  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: David McRaney
  • Authors: Karlis Osis , Erlendur Haraldsson

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00

What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change take place only when a generation dies out? From one of our greatest thinkers on reasoning, How Minds Change is a book about the science, and the experience, of transformation.

Price ₹1,400.00

If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity.

Price ₹350.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00

You'll learn how a typical IoT ecosystem works, as well as how to tackle integration challenges that crop up when implementing your own IoT solution. Whether you're an engineering student learning the basics of the IoT, a tech-savvy executive looking to better understand the nuances of IoT technology stacks, or a programmer building your own smart house solution, this practical book will help you get started.

Price ₹699.00