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  • Authors: Albert Moukheiber
  • Authors: G.R. Nagpal and S.C. Sharma
  • Authors: Philip Kotler
  • Authors: Thoty Subramanyam

Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Price ₹200.00

 Reality is way too complex and multiple to be apprehended by our capacities of attention, which are quite limited, as well as our brain abilities.

Why are we often convinced that we’re right even when we’re wrong?Why are we jealous, or paranoid, even when we have absolutely no reason to be?Why is it so easy for fake news to spread around the globe and fool us?

Price ₹300.00