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  • Authors: Albert Moukheiber
  • Authors: Eliyahu M. goldratt cox

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive.  

Price ₹150.00

 Reality is way too complex and multiple to be apprehended by our capacities of attention, which are quite limited, as well as our brain abilities.

Why are we often convinced that we’re right even when we’re wrong?Why are we jealous, or paranoid, even when we have absolutely no reason to be?Why is it so easy for fake news to spread around the globe and fool us?

Price ₹300.00