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  • Authors: A.K. Jain
  • Authors: Ahmad Sahar
  • Authors: Filipe Vilhena
  • Authors: Matt Telles
  • Authors: Robert Levine

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00

In a world with nearly 2 million apps on the App Store, the demand for skilled iOS developers has never been higher. "iOS 17 Programming for Beginners, Eighth Edition" is your gateway to this lucrative and dynamic field. This hands-on guide is tailored for those who are new to iOS and takes you on a journey from learning the Swift language to crafting your own app and seeing it thrive on the App Store.

Price ₹899.00

.NET has transformed the landscape of software development with its versatility and widespread adoption. In today's competitive job market, mastering .NET provides a distinct advantage, regardless of your level of experience.

Price ₹699.00

This book is intended for the professional programmer who wants to learn Python for their place of business, or simply to extend their knowledge. You will learn the basics of the language--from how to define variables and implement looping and conditional constructs, to working with existing code.

Price ₹799.00