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  • Authors: Ben Goldacre
  • Authors: Benjamin Hardy
  • Authors: J.P. Vaswani
  • Authors: Robert Levine
  • Authors: Sirshree
  • Authors: Tommy Baker

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."

Price ₹1,600.00
Ben Goldacre’s wise and witty bestseller, shortlisted for the Samuel Johnson Prize, lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations.Since 2003 Dr Ben Goldacre has been exposing dodgy medical data in his popular Guardian column. 
Price ₹180.00

This isn’t a book about BECOMING it’s about BEING: noted psychologist Dr. Benjamin Hardy shows how to imagine the person you want to be, then BE that person now. When you do this, your imagined FUTURE directs your behavior, rather than your past. 

Price ₹1,700.00

In Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging.

Price ₹1,000.00