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  • Authors: Dan Ariely
  • Authors: Dan Ariely
  • Authors: Rohan Banerjee
  • Authors: S. S. Rawat
  • Authors: Samuel Smiles
  • Authors: Seth Stephens-Davidowitz
  • Authors: Swati Saxena

In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Price ₹250.00
Self-Help: With Illustrations of Conduct and Perseverance is a compelling self-help book that offers valuable insights and practical advice for personal growth and success. With a beautiful cover design, this book provides guidance on cultivating positive habits, overcoming challenges, and staying motivated on the path to achieving one's goals.
Price ₹150.00

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

Price ₹1,000.00

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.

Price ₹1,400.00

What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves ‘wishfully blind’ to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we ‘catch’ the cheating bug from other bad apples?

Price ₹800.00

TinyML is an innovative technology that empowers small and resource-constrained edge devices with the capabilities of machine learning. If you're interested in deploying machine learning models directly on microcontrollers, single board computers, or mobile phones without relying on continuous cloud connectivity, this book is an ideal resource for you.

Price ₹899.00